How competitive is your
business?

Why take the test?

Awareness of both oneself and one’s environment is key to strategic and well-reasoned decision making. Any tangible improvement requires making well-weighed decision that in turn deman the highest levels of awareness. Any enhancement of your business competitiveness begins with achieving a strong understanding of the dynamics of your current competitive landscape.

We at IMPACT Advisory have created this Business-to-Consumer Impact Assessment to offer organisations an enhanced understanding of their standing within the market in order to empower them to increase their competitiveness and impact. This assessment is designed around the constituent parts of competitiveness - multiple value creation components - Impact Values. We designed it with clarity, simplicity and actionability in mind.

This assessment is the first step in understanding how well-positioned your organisation is to outcompete others when delivering sustained value to potential customers.

Our Business-to-Consumer Impact Assessment is designed with consumer in mind. Impact Values are value creation components reflecting the most important and decisive customer motivations and are organised around specific patterns of internal and external accommodation, improvement or expression. Impact Values help organisations evaluate their current capacity to compete successfully in their market, identify relevant strengths and immediate weaknesses, narrow down growth pathways and inform critical decisions leading to greater impact and market share.

Each Impact Value delivered by an organisation to their customer is about benefiting the consumer in some way.

INTERNAL

The category of Internal Impact Values outlines Impact Values that respond to

• consumer motivations that are fueled by internal drivers, such as personal notions of different product or service qualities, desires to self-improve and aspirations  to experience certain emotions or support certain causes; or
• to internal features of the brand, product or service, such as composite elements of quality and longevity or transparency.

Internal Impact Values are first and foremost experienced internally, though may be projected externally as well.

EXTERNAL

The category of External Impact Values outlines Impact Values that respond to

• consumer motivations that are fueled by external drivers, such as functional limitations and requirements, aspirations to execute tasks more efficiently and wishes to be noticed or identified by others in a certain way; or 
• to external features of the brand, product or service, such as aesthetics.

External Impact Values are first and foremost projected externally, though may be experienced internally as well.

Therefore, Impact Values categories are organised around specific patterns and further split into three subcategories - accommodating, improving or expressing. 

Accommodating

The subcategory of Accommodating Impact Values encompasses Impact Values that accommodate preexisting needs and preferences, such as quality, aesthetic appeal, variety, availability, entertainment & transparency among others.

Accommodating Impact Values may be internal or external.

Improving

The subcategory of Improving Impact Values encompasses Impact Values that bring tangible and quantifiable improvements to the consumer and their life, such as wellness, attractiveness, time savings, cost reduction, information and simplification among others.

Improving Impact Values may be internal or external.

Expressing

The subcategory of Expressing Impact Values encompasses Impact Values that help consumers further themselves, forward a cause, sculpt their identity and express themselves in a better way, such as affiliation & belonging, self-indulgence, socioecononic status, nostalgia and investment value among others.

Expressing Impact Values may be internal or external.